Industry intelligence

Retail & Consumer

Turn customer, demand, inventory, and pricing data into sharper decisions and more relevant consumer experiences.

Illustrative photograph for Retail & Consumer

Connected industry view

From fragmented operational signals to timely, governed decisions.

Trusted data
Decisions in context

A practical starting scope

Which products generate sales but lose contribution after returns and fulfilment?

A proposed approach to discuss with your team. It is not a claim about a completed client project.

Data to bring
Order lines, payments, discounts, returns, product cost, fulfilment fees, and availability history.
First deliverable
A reconciled product and channel view with explicit cost and return timing.
Acceptance checks
Test split shipments, partial returns, and duplicate purchase events. Agree which costs belong in the selected margin measure.
Measures to track
Return-adjusted contribution, refund rates, stock availability, and reconciliation differences.
Read the related implementation guide

Published external case studies

What organizations have put into practice

These are Microsoft-published customer stories, not GGMS projects or client endorsements. Summaries describe the publisher’s account; the lessons are our interpretation. Follow the source for its full context.

Marks & Spencer

Making a shared data platform usable across retail

Microsoft describes M&S using Azure Synapse Analytics and Power BI, with its BEAM team opening access to relevant data across the business and automating pipelines and reports.

Our reading: a shared platform needs an ownership and access model as well as data movement.

Read the Microsoft story about Marks & Spencer

Business pressure points

Questions to resolve before delivery.

We begin with the business decisions that matter, then connect the data, controls, analytics, and workflows required to support them.

Disconnected store and digital journeys

Volatile demand and availability

Margin pressure across products and channels

Generic customer engagement

What we enable

An intelligence layer built around your industry.

Unified commerce insight

Connect stores, e-commerce, loyalty, orders, inventory, and service interactions.

Merchandising analytics

Understand assortment, pricing, promotion, availability, and space performance.

Customer intelligence

Build responsible segmentation, propensity, lifetime-value, and retention models.

ConnectSystems & signals
UnderstandAnalytics & AI
ActPeople & workflows

Potential project areas

Where data can change the decision.

Priorities are selected around business value, data readiness, adoption, risk, and the ability to integrate insight into real work.

Customer 360 and loyalty analytics

Demand and replenishment

Pricing and promotion optimization

Market-basket analysis

Store and channel performance

Personalized recommendations

Delivery approach

Designed for adoption from the start.

Understand the operation

Align on decisions, processes, measures, controls, and the people who will use the solution.

Connect and govern the data

Map source systems, create trusted models, and build quality, lineage, security, and ownership into the foundation.

Activate analytics and AI

Deliver practical dashboards, forecasts, models, alerts, and workflows around priority use cases.

Embed and improve

Integrate with daily work, enable teams, monitor adoption and performance, and improve the solution over time.

Technology landscape

Use the right platform for the operating environment.

We integrate with the platforms already carrying your processes and data, then add what is needed for scale, governance, analytics, and AI.

GCPBigQueryLookerAWSDatabricksPythonPower BICustomer Data Platforms

Security and responsible AI

Control is part of the architecture.

Role-based access, data minimization, lineage, quality controls, auditability, model monitoring, and human review are designed according to the sensitivity and risk of each use case.

Outcomes to work toward

Agree a baseline before setting targets.

These are project objectives, not measured client results. Agree the baseline, reporting window, and attribution method before evaluating improvement.

Improved product availability
Clearer customer value
Stronger margin decisions
Consistent omnichannel insight

Retail

Turn your industry data into an operating advantage.

Tell us where decisions are slow, visibility is incomplete, or manual work is holding teams back. We will help shape a practical starting point.

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