Industry intelligence

FMCG & Consumer Products

Connect sell-in, sell-out, distributor, inventory, promotion, and consumer signals for faster commercial decisions.

Illustrative photograph for FMCG & Consumer Products

Connected industry view

From fragmented operational signals to timely, governed decisions.

Trusted data
Decisions in context

A practical starting scope

Where is distributor inventory building up despite healthy primary sales?

A proposed approach to discuss with your team. It is not a claim about a completed client project.

Data to bring
Sell-in, sell-out, returns, stock snapshots, SKU pack sizes, distributor mappings, and territory targets.
First deliverable
A distributor and SKU stock balance with visible feed gaps and a separate secondary-sales trend.
Acceptance checks
Reconcile stock movements; distinguish units from cases and missing submissions from zero sales.
Measures to track
Stock coverage, aged inventory, feed completeness, and reconciliation exceptions.
Read the related implementation guide

Published external case studies

What organizations have put into practice

These are Microsoft-published customer stories, not GGMS projects or client endorsements. Summaries describe the publisher’s account; the lessons are our interpretation. Follow the source for its full context.

Kraft Heinz

Giving sales teams a shared reporting foundation

Microsoft describes Kraft Heinz working with Microsoft and EY to move legacy reporting to Power BI on Azure. The story connects platform work with the sales team's need to identify opportunities across retail customers.

Our reading: start with the sales review and the customer hierarchy before choosing dashboard layouts.

Read the Microsoft story about Kraft Heinz

Business pressure points

Questions to resolve before delivery.

We begin with the business decisions that matter, then connect the data, controls, analytics, and workflows required to support them.

Low visibility beyond primary sales

Demand volatility and stock imbalance

Promotion spend with unclear return

Fragmented distributor and outlet performance

What we enable

An intelligence layer built around your industry.

Distributor analytics

Unify orders, inventory, outlets, collections, and secondary sales into actionable territory views.

Revenue growth insight

Measure price, mix, promotion, assortment, and channel performance with consistent definitions.

Demand sensing

Blend history, seasonality, campaigns, and market signals to improve short-term planning.

ConnectSystems & signals
UnderstandAnalytics & AI
ActPeople & workflows

Potential project areas

Where data can change the decision.

Priorities are selected around business value, data readiness, adoption, risk, and the ability to integrate insight into real work.

Primary and secondary sales analytics

Distributor and outlet performance

Demand and replenishment forecasting

Promotion effectiveness

SKU and assortment intelligence

Trade-spend and margin analytics

Delivery approach

Designed for adoption from the start.

Understand the operation

Align on decisions, processes, measures, controls, and the people who will use the solution.

Connect and govern the data

Map source systems, create trusted models, and build quality, lineage, security, and ownership into the foundation.

Activate analytics and AI

Deliver practical dashboards, forecasts, models, alerts, and workflows around priority use cases.

Embed and improve

Integrate with daily work, enable teams, monitor adoption and performance, and improve the solution over time.

Technology landscape

Use the right platform for the operating environment.

We integrate with the platforms already carrying your processes and data, then add what is needed for scale, governance, analytics, and AI.

SAPAWSAzureBigQueryDatabricksSQLPower BIMachine Learning

Security and responsible AI

Control is part of the architecture.

Role-based access, data minimization, lineage, quality controls, auditability, model monitoring, and human review are designed according to the sensitivity and risk of each use case.

Outcomes to work toward

Agree a baseline before setting targets.

These are project objectives, not measured client results. Agree the baseline, reporting window, and attribution method before evaluating improvement.

Sharper demand visibility
Better distributor decisions
Reduced stock imbalance
More accountable trade investment

FMCG

Turn your industry data into an operating advantage.

Tell us where decisions are slow, visibility is incomplete, or manual work is holding teams back. We will help shape a practical starting point.

Start a conversation